Grammy Nominations Go to Youth and Perseverance

At a nominations rite for a 53rd annual Grammys, promote from Los Angeles on Wednesday night, Eminem was a large leader, with 10 nods for “Recovery,” a manuscript that has brought him behind into preference with critics and his fans. (It’s a best-selling manuscript of a year.) Jay-Z, Lady Gaga and a nation rope Lady Antebellum also did well, with 6 nominations apiece.

But a many important nominations — and a celebrated apportionment of airtime on a one-hour uncover on CBS — went to some of a strain industry’s youngest strike makers, an bid by a Recording Academy, that bestows a awards, to align itself some-more closely with a cocktail charts and pull much-needed immature viewers.

Bruno Mars, 25, who has sung on his possess No. 1 hits and others’, got 7 nominations, including several for his collaborations. And a hottest competition of a 2011 awards, that will be given out in Los Angeles on Feb. 13, competence be in a best new artist category, in that Justin Bieber, 16, squares off opposite Drake, who is 24 — a same age as that aged pro, Lady Gaga.

For manuscript of a year Eminem’s “Recovery” is adult opposite Lady Antebellum’s “Need You Now,” “The Suburbs” by Arcade Fire, Lady Gaga’s mini-album “The Fame Monster” and Katy Perry’s “Teenage Dream.” And for best new artist Mr. Bieber and Drake face a jazz bassist and thespian Esperanza Spalding and dual British bands, Florence and a Machine and Mumford Sons.

Drake had a sum of 4 nominations; Mr. Bieber had two. Among others with mixed nods were Jeff Beck, B.o.B and John Legend, with 5 apiece; and Cee Lo Green, Rihanna, Ms. Perry, Alex da Kid, a Black Keys, Ari Levine, the Roots, Dirk Sobotka and Zac Brown, with 4 each.

For years a Grammy nominations were customarily expelled in a drab early-morning news conference. But for a third time a Recording Academy went on radio to start a annual cycle. That spin to some-more media-heavy forms of promotion, as good as a plan in new years of make-up a awards rite with as many splashy performances as possible, helped a academy spin around a long-sliding ratings: a 52nd annual ceremony, in January, had 25.8 million viewers, a biggest assembly in 6 years.

The nominations show, hosted by L L Cool J, was also packaged with performances, commencement with Ms. Perry, who sang her “California Gurls” in a brief dulcet dress with a Christmas-ornament-theme headpiece. Miranda Lambert, a soft-rock rope Train, B.o.B and Mr. Mars were among a performers, along with Mr. Bieber, who was beamed in from London.

The radio format supposing some maybe unintended comedy. In announcing a nominees for strain of a year (a songwriters’ prize) Dave Grohl of Foo Fighters and a teen-pop thespian Selena Gomez cringed somewhat when mentioning “the strain differently famous as ‘Forget You’ by Cee Lo Green,” as Ms. Gomez said. (The pretension of that strain — on that Cee Lo Green shares songwriting credit with Philip Lawrence and Mr. Mars — is a blunt profanity.)

Also adult for strain of a year are Eminem’s “Love a Way You Lie,” featuring Rihanna (written by Eminem, Alexander Grant and Holly Hafermann); “Need You Now,” created by Lady Antebellum and Josh Kear; Ray LaMontagne’s “Beg Steal or Borrow”; and Tom Douglas and Allen Shamblin for Ms. Lambert’s strain “The House That Built Me.” The nominees for record of a year (which recognizes a track’s performers), are Cee Lo Green’s “Forget You”; Eminem’s “Love a Way You Lie”; B.o.B’s “Nothin’ on You,” featuring Mr. Mars; Jay-Z and Alicia Keys’s “Empire State of Mind”; and Lady Antebellum’s “Need You Now.”

The Grammys are voted on by about 12,000 members of a Recording Academy, who contingency have credits on during slightest 6 commercially expelled marks to qualify. An anomaly in a scheduling of a 2010 Grammy rite resulted in an surprising 13-month eligibility duration this year, from Sept. 1, 2009, to Sept. 30, 2010.

As most as a nominations seemed to applaud youth, a Grammys’ tendencies to prerogative midcareer and comparison artists was rarely manifest among a full list of 109 categories. (As with a awards show, usually a handful of a nominations were announced on TV.)

Nominees for best hard-rock performance, for instance, are Ozzy Osbourne, a reunited grunge-era bands Alice in Chains and Stone Temple Pilots, and Them Crooked Vultures (a supergroup with John Paul Jones of Led Zeppelin, Mr. Grohl and Josh Homme of Queens of a Stone Age), as good as Soundgarden, that got a curtsy for a strain available scarcely 20 years ago though not expelled until a greatest-hits manuscript this year.