Popular Demand

The weeks between a proclamation of a Grammy assignment and a awards uncover offer cachet, bearing and sales. In a manuscript of a year category, even a obvious artist like Katy Perry took in a estimable apportionment of sum sales for her ”Teenage Dream” during that period. After a awards, a leader benefits: ”The Suburbs” by Arcade Fire tallied 15 percent of a sum after a ceremonies (compared with 9 percent for ”Teenage Dream”).

In a best new artist category, Justin Bieber (album sales of 4.4 million) and Drake (3.3 million) did not miss exposure. Esperanza Spalding, above, a category’s winner, sole 11 percent of her 170,000 albums after her assignment and 29 percent after a win.

SHELLY FREIERMAN

PHOTO (PHOTOGRAPH BY DARRIN ZAMMIT LUPI/REUTERS)

CHARTS: GRAMMY CACHET, AND SALES; MAGAZINES; BROADCAST TELEVISION; MOVIE BOX OFFICE; MUSIC ALBUMS; CABLE TELEVISION; DVD RENTALS; MUSIC DOWNLOADS (Sources: Nielsen Company (television); Nielsen/Soundscan (Popular Demand); Screenline (movies); Home Media Magazine (DVDs); min/min online (magazines); Billboard/Nielsen (music))